#7 - Building a 7-Figure Fragrance Brand w/ Paul Jackman
Our guest today is Dublin-based entrepreneur, Paul Jackman.
Paul has launched and scaled the fragrance line, Handsome Scent, starting in Covid and in just 4 short years scaling it to a 7 figure brand!
You'll learn...
- How you can launch an e-comm brand as one idea then change it’s trajectory
- How you can leverage YOUR story to generate interest in your business
- How you can get comfortable talking to a camera
- How you can manage scrutiny from people in and outside of your circle
***Sign up for the weekly newsletter at quittable.me for additional insights and learnings from podcast guests***
Instagram - @heydeanreilly @quittable.pod
Website - quittable.me
00:44 - Launching business during the pandemic
03:30 - Reaching 20,000 customers
05:48 - Why he chose not to take on investors
09:43 - Unique selling points of his fragrance
17:29 - Pivoting entire product strategy
23:21 - Why he started
29:30 - How you can start an e-commerce business
37:27 - Founder-led content to drive engagement
50:00 - Criticism and how it fuelled his determination to succeed
55:00 - The future of Handsome Scent
Paul has launched and scaled the fragrance line, Handsome Scent, starting in Covid and in just 4 short years scaling it to a 7 figure brand!
You'll learn...
- How you can launch an e-comm brand as one idea then change it’s trajectory
- How you can leverage YOUR story to generate interest in your business
- How you can get comfortable talking to a camera
- How you can manage scrutiny from people in and outside of your circle
***Sign up for the weekly newsletter at quittable.me for additional insights and learnings from podcast guests***
Instagram - @heydeanreilly @quittable.pod
Website - quittable.me
00:44 - Launching business during the pandemic
03:30 - Reaching 20,000 customers
05:48 - Why he chose not to take on investors
09:43 - Unique selling points of his fragrance
17:29 - Pivoting entire product strategy
23:21 - Why he started
29:30 - How you can start an e-commerce business
37:27 - Founder-led content to drive engagement
50:00 - Criticism and how it fuelled his determination to succeed
55:00 - The future of Handsome Scent
